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23 Feb 2008 03:21:29 | Kingston Amadan
There is no question that the internet has revolutionized
business. Many people are not only paying their bills online,
but also ordering products and services at an ever expanding
rate as well. Businesses with a web presence have opened
themselves up to new market where many consumers take advantage
of the ease of shopping from pages visually no different from a
catalog. Despite all that has changed in the last ten years,
most companies that do business over distance and do not rely on
local storefronts still see a large majority of their business
come from the telephone. Several years ago, many business
forecasters were predicting that the internet would have
eclipsed the phone as the marketplace of choice by now. So why
hasn't that been the case?
There are two primary reasons why the telephone will always be
necessary to consumer sales oriented businesses. The first is
that while it is getting harder and harder to find a person who
does not have a personal computer at their disposal, either at
work or at home; it is practically impossible to find a person
without a telephone. The second is about human interaction. Many
people prefer to order from a person over the telephone. That
issue in itself may have to do with perceived notions of
security and fraud risk, personalized and efficient customer
service, or simply the desire for human confirmation that a
transaction has taken place. In any case, some businesses have
gone to great lengths in recent years to become a major presence
in their industry on the world wide web while neglecting to
update their antiquated phone systems. What companies need to
realize is that while web based business will result in an
overall sales increase as a result of consumers who use the
internet as their primary marketplace, it will not do so at the
loss of phone business if a capable phone system is in place.
Keeping a phone system up to date and ready to handle customer
volume should be a top priority for any business.
About Author :
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