23 Feb 2008 03:21:29 | David A. Wells
I’m writing to show you a devastatingly powerful way to extend
your marketing reach. For this to work right you need a website
that promotes your business.
It doesn’t have to be complicated, just professional looking
with good content. It is vital, however, that there’s a place
for visitors to sign up for a free mortgage consultation.
If you don’t have a site you can still make some money with this
letter so read on.
First, make sure that you get the email address of every client
you do business with. When you close a loan send the client a
simple email. Something like this:
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Dear (Client Name),
Thank you for choosing me for your home financing needs. I hope
the experience was a positive one. And I trust that you are
happy with your loan.
I’m running a limited time promotion right now that might
benefit you. You see, I’ve learned through experience in this
business that people in the market for a home loan usually know
others also in the market.
My first objective with every client is to provide them with the
right product for their needs at a good price in a friendly,
honest and efficient manner. I sincerely hope I have lived up to
this goal in my dealings with you.
You should know that not all mortgage brokers are guided by
these same principles. If you have friends or family who could
use my services wouldn’t you feel better if you knew their
broker would do right by them?
Here’s what I’d like to ask of you. Copy and paste the block of
text below into a blank email. Insert the name of one of your
friends who could benefit from a home loan and send it to them.
Send it to as many friends as you know who are in the market for
my services.
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Hey ,
Check out this website. I used this guy for my loan. He was
straight with me and I got a good deal.
www.YourWebSiteHere.com?Client@TheirServer.com
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Not only will you be doing your friends a favor, you’ll have the
opportunity to get a free set of movie tickets. For every one of
your friends who comes to my website and requests a free
consultation I’ll give you two movie tickets good for your
choice of any movie in the area.
I’ll know they were sent by you because your email address is
embedded in the website address. When your friends get to my
site it’ll record their visit.
At Your Service,
Your Name & Contact Info
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Please feel free to use or modify the above sample email and use
it in your business as you see fit.
To Your Prosperity
About Author :
Author of The Mortgage Broker Book. An Insiders Guide to Success
for Ambitious Mortgage Brokers. www.Mortgage-Millions.com