As a business turnaround entrepreneur for the past 20 years, I have had a lot of conversations with people about what really makes a business work - - oh, yes, that over worked word - successful.

Communication...

For every communication there is a sender and a receiver.

For every communication there is a message.

For every message there is a meaning.

The message received is not necessarily the message sent.

What really adds complexity to our communication process is that the message may not carry the same "meaning" for the receiver as it does for the sender.

Your task as a communicator is to validate that the message received is identical to the message sent. Hold it, you're not done yet...

What about the "meaning" contained in your message? You're right... validate that it's identical for both the sender and receiver of the message.

Well, thanks a bunch Bob! You gave me the problem without a solution.

You're right - I did... but there is a reason for it. I want you to think about what I have shared with you.

It sounds simple... it looks simple... Well, if it's so simple then why do so many people and businesses have such a hard time doing it?

In a single word - - AWARENESS.

We aren't aware of its importance to us. We tend to say what ever hits our tongue and make the "assumption" that everyone else knows what we mean. The fact is that I don't know what you think I know, and you don't know what I think you know. Worse yet, we don't know, what we don't know... too bad we can't admit it.

Communication is the lifeblood of your business and a single word - - yes, the next word you speak can change the course of your history, and even the world's.

Your words… one-at-a-time, give you power over who you become and how well your business does.

Your communication process can open the floodgates to business opportunities... Optimize your communication process and your business will achieve its objectives 25-50% faster.

How do I know, it's the first thing that I work with the business owner or executives to improve, because of how important it is to the success of any business turnaround.

Oh, here is another little benefit: reduced operating costs, performance improvement, higher profits.

Alright Bob, tell me how to do it... Ok, I will give you three of the necessary elements to work on...

1. State exactly what you mean.

2. Ask for exactly what you want.

3. Ask questions for clarity... Don't make assumptions.

4. ...

What you are working for is the validation that both the message and its meaning are identical to what was sent.

Are you ready for the next step?...