23 Feb 2008 03:21:29 | Stanley Spencer
For a number of e-Businesses, discovering the best way to accept
payments is a frustrating task. As the Internet is an instant
medium, it is highly recommended that a ecommerce website must
accept credit/debit cards and online checks as modes of payment.
In order to accept credit card transactions, you require setting
up a merchant account with a merchant bank. As soon as you set
up a merchant account, an online processor can provide you with
the software or gateway you need to transact.
Selecting a suitable merchant account is considered to be one of
the most tough business decisions you make as their existence
has almost doubled and are now into more than hundreds. At the
time of choosing a merchant account, you should be aware of the
cost involved in setting up the account. Refer to the list below
and don't forget to ask about each of these items before
agreeing to an account.
Application Fee The application fee is compulsory so an agent or
bank can "research" you as a potential customer. Few firms are
more likely to repay this fee if your application is not
accepted while others won't. It is always advisable not to pay
an application fee that will not be refunded in case you are
rejected.
Minimum Account Billing This fee requires you to do a least
amount of business with a merchant bank. A majority of banks
require a monthly minimum of at least 25 dollars in transaction
fees. Anything less than 35 dollars minimum is satisfactory.
Statement Fee In case there is a considerable minimum-billing
need, then there should be no statement fee. Still, a number of
banks charge this to cover administrative costs. If you are
assessed a statement fee, it shouldn't exceed 10 dollars per
month.
Charge back Fee In case a customer is not satisfied with their
purchase, can't get a refund, or is just looking for something
free, you may be faced with a charge back attempt. Under this,
the bank will return customer's fund and debit your account for
the full amount. Always make sure to ask about your bank's
charge back policy. Most banks tend to be more loyal to
cardholders than merchants so protect yourself by preventing
charge back fees.
Transaction Fee This fee, which is usually about 2-3 percent of
the purchase, is assessed on every transaction. If a product
costs US$100, the bank would receive US$2-3 for their services.
While rates are relative to the nature of your business,
anticipated volume and your credit history, you should never pay
more than 3 percent.
Setup Fee This covers administrative work necessary to establish
your account. In case you're charged an installation or
programming fee, there shouldn't be a setup fee. There is a
considerable amount of work completed to create merchant
accounts, so fees of US$50-500 should be expected.
At the time of approaching banks or an intermediary about a
merchant account, always keep in mind the following tips:
1. Read the terms, conditions and anticipated charges carefully.
Don't sign anything until your questions are answered to your
satisfaction. Take time to understand exactly what you are
getting and how much you are paying to get it.
2. Do you require a reserve account? It shouldn't be, but if you
are a start-up Internet business, have poor to marginal credit,
anticipate low volumes or run a "risk" business, it may be
required.
3. How long before funds are available to you? Ideally it should
not take more than 72 hours from the time an order or
transaction is processed.
Given below are some of the options available with whom you can
setup your merchant account.
Paypal: With a free PayPal account one can accept credit cards
on your website immediately Click bank: It offers distribution
of digital products and has an instant affiliate network
promoting your business. North American Bancard: It is a full
service payment solution provider of Credit, Debit, EBT, Check
Conversion and Guarantee, Checks by Phone & Net.
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