23 Feb 2008 03:21:20 | By
Logos are seen all over the world and on many different things.
if we were to count how many times we see them everyday, the
number would be in the hundreds. simple advertisements for
example like Coca-Cola is being looked at over 200 times. I
recently tried to count the number of times i saw various logos,
and unfortunately i lost count. this was from television, bill
boards, supermarkets, magazines and even the products
themselves. What is a logo?
It is a name or trademark designed for easy and definite
recognition, specially one borne on a single printing plate or
piece of type. When ever I design a logo, no matter what the
size or contents are, it must be accomplished with patience.
most people do not realize what goes into constructing a logo.
not only are there graphics that has to be created, the idea
behind the logo has to be created as well. Let?s say you need a
logo for your business and you give all the information about
your company or service. after I receive this I have to get as
close as I can, without reading your mind, to developing a good
looking logo that meets your approval. A rough draft of your
logo is the first to be done. this is the way older designers
created their logos. then it is ready to be created using a
computer. while the image is being built, the image file is also
created.
The best high resolution file types is a GIF. the animation and
flash capability is above the rest. these are great for banners
used on web sites. however, a JPG file type is the most popular
and the most widely used. they present full texture and rich in
color. with a JPG your logo can be any size and still have the
quality look to it even when it is in print format.
Have you ever heard of this phrase?
"A FIRST IMPRESSION IS A LASTING ONE"
Well, a logo does just that. it sends an important message
across to us all. most of the time when we see any logo or
banner, we instantly think advertisement. this is exactly what a
logo represents even if it is on a letterhead, magazine,
newspaper or a coca cola can
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