18 Feb 2008 04:33:25 | Livvie Matthews
With all the other businesses out there you must find a way to
market your business uniquely (a “niche”) causing it to stand
out from among the rest.
Be prepared to work at building your business. You must build
relationships with your customers and fellow netpreneurs by
building a good reputation, one customer at a time.
So what does this have to do with the Internet? Or maybe you are
thinking, "How does this apply to me. I don't even see or talk
to my customers, it's all automated."
Even with the overwhelming size of the Internet and the online
businesses, business still boils down to people, people make
decisions based on 'relationships', and relationships are made,
one-on-one.
Know Your Customers… This one-to-one marketing is also known as
customer relationship management. Online, I call it Internet
relationship management and it's accomplished by providing
absolutely outstanding service to your online customers.
Lay A Solid Foundation… Start by building a good reputation.
Present yourself as reliable, honest and trustworthy, a person
who knows what you are doing, be a person of your word, and
foremost…always put your customer first.
Enthusiasm is exciting and contagious! Be confident and
competent in your business. The customer will get caught up in
your enthusiasm.
Build relationships with your customers and fellow netpreneurs.
Make your web site, ezine and products “user friendly” by asking
for their participation and their opinions. Let them get to know
you and your business. On the Internet, you can build both
personal and business relationships without actually “meeting”
someone.
E-Mail Priority E-mail is to the online line customer what the
telephone is to the storefront business...It is the lifeline.
Answer all your e-mail inquiries as soon a possible. Try to make
it a priority to respond within 24 hours. This demonstrates a
lot about you, your business practices and it also reflects your
character. Be as helpful and as personable as possible.
Remember you once needed help too. Most of the time these people
will become customers and subscribe to your ezine as well.
Publish Your Own Ezine… This is one of the best
business-building tools on the Internet and it is not hard to
do. There are sites that offer free Ezine templates and many
sites from which to get “free content” articles for placing in
your Ezine (use BizyBodies.com’s free content articles).
Ezine publishing allows you to market to your database of
customers and prospects, with new offers, updates on your site
or products, resources and any other information you have to
make available. At the same time sending a timely ezine keeps
your name and information in front of your customers and
prospects.
Write and Submit Articles… By far the best business-building
resource and most powerful form of free advertising on the
Internet! Share your knowledge, experience and expertise and
receive free publicity by writing articles.
Writing is the most important skill you can learn for online
marketing. This establishes you as an expert in your field while
building your reputation and business, plus giving you author
status. This is another way of keeping your information in front
of people.
Writing articles is not as difficult as it sounds. You don’t
have to be a professional writer, just write your article as if
you were talking to a person sitting there beside you,
one-on-one. Research your subject information and share what you
know.
Write short articles around 500-1000 words. Then market your
articles in different areas. Post you article on your web site,
publish it in your Ezine, Submit your article to other ezines,
offer as “free content” to other web sites, and/or compile a
series of articles into a “free e-book bonus”.
Networking… Network through message boards, discussion groups
and newsgroups. Become part of a question and answer group or
get involved in conversations and become known and trusted in
your in your field.
This builds your reputation and establishes you as being
reliable and trustworthy. Subscribe to and read other peoples
ezines of similar interests. Good quality ezines contain a
wealth of information and resources.
Ask for help and never stop learning. If you not sure how to do
something or have a problem, ask someone. I have “met” some of
the nicest, most helpful and friendliest people since building
my web site www.bizybodies.com, my ezine and writing my booklet
“92 Professional Telephone Skills, Tips & Techniques” and this
manual.
Setting Goals… Determine your main goal, and make small “mini”
goals under that. Then work toward reaching one smaller goal at
a time. Setting smaller goals that are attainable make your
large goal easier to reached.
When setting your goals, put a date or time limit on them.
Having an open-end goal can cause you to loose focus. Do not
listen to negative remarks and those who say you can't do it.
Set goals you can stick to and reach. The only person stopping
you is...you!
With each smaller goal you reach, you will gain confidence and
become more excited and focused on the next goal. Work at it,
never loose faith in yourself and before long you will have
reached your main goal!
Organize and Plan Your Time… There is a lot of time and work
involved in creating and marketing your business. Writing a
schedule will help you with keeping your time organized so that
you can get everything done.
Not having a plan can cause you to feel overwhelmed and then you
are more likely to become discouraged and give up.
Don’t Be Content To Stay Where You Are… Things are always
changing and moving on the Internet. Keep on top of things.
Continue searching and reading new information.
Remember to do something every day…send an e-mail, write or send
out an article, post on a message board, send a letter and
booklet to a publication….do something.
As you change and move with the Internet and your business
grows…be prepared to learn new and exciting skills and
techniques along the way to.....Survival of the Fittest!
About Author :
Livvie Matthews helps individuals and businesses turn their
knowledge into great-selling tips booklets. Her products and
services include a how-to e-book for creating booklets. Visit
http://www.bizybodies.com or contact Livvie
mailto:bizybodies@earthlink.net Stop sitting on YOUR gold
mine... mailto:sittingonagoldmine@getresponse.com
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