Announced late last year, the LG Prada has raised quite a few eyebrows. After the resounding success of the LG Chocolate and good reviews earned by the LG Shine, LG decided to give the fashion hungry mobile user something 'over the top'. They teamed up with one of the world's best known high fashion brand - Prada - to come up with a stunner.

To maintain its minimalistic styling, the LG Prada, officially known as the 'Prada phone by LG' the handset do not sport a keypad. It uses the TFT touchscreen for navigation and data entry. The 262k colour deliverable display remains hidden - much like the LG Chocolate. Importance given to fashion could be judged by the fact that the LG Prada do not have a LG logo. Instead, the handset's designers opted for Prada - a more 'reputed' brand in the fashion scene.

The LG Prada is extremely light at 85 grams and is just 12 mm thick. The phone managed to squeeze in enough functions within its fragile frame to take on any business phone. Other than superior voice reception across triband GSM networks, the LG Prada is an avid internet surfer. The mobile phone is equipped with class 10 GPRS and EDGE technologies to give you seamless data connection anywhere you want. Send and receive emails with attachments on the go. The Document Viewer of the LG Prada supports files in MS Office or PDF formats.

The handset is endowed with a 2.0 megapixel camera. The integrated camera takes full advantage of built in features like digital zoom, light and autofocus to produce brilliant pictures everytime you click the shutter. Videos are recorded at 30 frames per second for superior footage - against 15 frames norm. The LG Prada also has a media player and a FM radio to keep you entertained round the clock.

The LG Shine is designed only for those who can handle long gazes, for the handset will surely attract many of them.

Grace Lewis is an Internet Marketing Professional.

Mobile Phones

LG Prada