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23 Feb 2008 03:21:11 | Joel Comm
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AdSense delivers great click-throughs and high revenues for one
reason: the ads are targeted to what the user wants. Google's
robot picks out keywords on your page, gets a grip on what your
website is about and delivers links that take users to sites
that interest them.
That's great news... up to a point. As much as you want your
users to click on ads that look interesting, you might not want
to trust to a robot to pick those ads - and you might prefer to
have ads on your page that pay the highest amount possible for
each click.
But you don't get the choice. You can do lots of things to
improve your AdSense revenue, from selecting the layout of your
ad unit to choosing the color and size of the font, but one
thing you can't do is slip into Google's database and choose the
ads. If you could do that, no one would ever choose the
low-paying ads.
That doesn't mean you can't do anything at all though. The fact
is, some smart publishers have been noticing all sorts of
interesting results after playing with their HTML code and
changing some of the text on their Web page. And some of those
results have been very surprising indeed.
For example, some publishers have found that placing keywords
in certain positions on the page can have an immediate effect on
the ads served. The owner of a site about recreation vehicles
then would be able to do a little research online to find the
highest paying keywords in his area and then - if he knew where
those hotspots were - he could place those keywords in the right
areas on the page. In addition to the usual ads about camper
vans and RV's that his site would receive, the publisher could
be certain that at least one of the ads was the highest paying
possible. That's the sort of knowledge that's worth money in
your pocket.
Why some areas of a Web page should be more important than
others is a mystery well kept by Google's programmers. But some
of Google's ad secrets are leaking out - and they're being
snapped up by smart publishers who understand that knowledge and
strategy are the key to massive AdSense revenues.
For more Google AdSense tips, visit Adsense Secrets
Ebook
Copyright © 2005 Joel Comm. All rights reserved
About Author :
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been
online for more than 20 years. Joel is co-creator of
ClassicGames.com, now known as Yahoo! Games and is the author of
the web's best-selling AdSense ebook, "Google AdSense Secrets
(Or What Google Never Told You About Making Money With
Adsense)".
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