23 Feb 2008 03:21:11 | Catherine Franz
Do you have books sitting in your garage that you haven't sold
yet and looking for ways to move them? Then you will want to
know about these five outrageous ideas that aren't difficult and
can be just plain out fun.
Dede Hall, author of The Starving Student’s Cookbook had very
poor sales for her books. Then one day an outrageously light
bulb moment appeared. She added an inexpensive skillet with the
book and shrink-wrapped them. Then she took 150 of them to two
stores that she thought wouldn't sell them. Yes, to her
surprise, all 150 sold in two days. Dede stumbled on an
outrageous idea and it worked out big time. She sold over
100,000 copies in a few months. Where did she sell them? Thought
you would never ask. Price Clubs and Kmarts.
Do you have a book that could be packaged with something else
and create outrageous sales for yourself? It’s Christmas time
and no it isn't too late. But before you dart off to come up
with an outrageous idea for your book, continue reading so that
you can get all the facts.
Another cookbook was repackaged with a scarlet ribbon and some
imported cinnamon sticks and then sold at department stores in
the housewares and gift sections. The book couldn't sell at
$5.95 but flew off the shelves at $10 and went into second
printing in 30 days.
Would your book sell well in a three-ring shrink-wrapped binder?
Why not create and audio or CD version of the material. Just
read directly from the material. You do not have to be fancy.
Add "read by the author" language to the outside in big letters.
Or maybe "F*R*E*E Bonus, Limited Time Offer, Free Audio read by
the author" in big letters.
Another key is to look for an item that makes the package larger
than the book. This requires a larger space and then bigger
visibility.
What about a book on money? Add a mug labeled, "Millionaire" and
watch it fly off the shelf. Do not forget the second part of the
formula -- the place you are going to sell it. When you add the
mug, it is now considered a gift item. This opens the doors to
more stores and places.
Try all the independent gift shops, especially at the airport.
They are always looking for these type of unique combinations.
Have an exercise book? Add a "walking meter" with it. The one
that measures how many miles you are walking. Have no clue what
they call those things but I have bought three over the past few
years. Again, now it is a gift item. How about contacting a
sports equipment vendor and selling them copies of your book
that would be a freebie for a limited period with a purchase.
Get the store to add a sign, "limited quality" and watch them go
even faster. What is great about this angle is that gift stores,
department stores and similar stores are much more open to add
things to their shelf. They will work with you much better than
a bookstore.
Now that you brain is going a mile a minute with ideas, best
wishes for selling many more books!
Author: Catherine Franz (c) Copyright 2003, Catherine Franz. All
rights reserved.
About Author :
Catherine Franz is a marketing industry veteran, a Certified
Business Coach, Certified Teleclass Leader and Trainer, speaker,
author, and Master Attraction Practitioner. For daily, weekly,
and monthly marketing nonfiction writing and deliberately
creating ezines and other newsletters, visit:
http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.