18 Feb 2008 04:33:25 | Richard R. Logan
Conservative consumers, shifting economic conditions and
increasingly competitive business conditions are making it
easier than ever to get new customers. These factors are also
making it harder than ever to keep your customers. Customer
loyalty isn't something easily given, it is something that is
earned.
The fight for customer loyalty is nothing new to contact center
professionals, but the changing face of the contact center
industry is. DialResults predictive dialer system has been
designed for the next generation of contact centers, and the new
breed of contact center professional. DialResults emerging
technologies and evolving team management strategies will lead
the industry into the next phase of contact center growth.
The driving force behind these changes is FTC Legislation also
an expansion/revision in basic call center objectives. Measures
of success in call center operations have changed dramatically
in the last decade. While once only call completions or number
of orders were the primary measure, depending on the call center
function, customer centric measures are now the focus
Predictive dialing is changing almost as fast as traditional
dialers bring screen pops to an agent's desktop. The US market,
which is the leader in terms of installed systems, is in a
period of transition. Predictive Dialing started off as a way to
attract new customers and to sell new ideas, but that model does
not fit well in today's marketplace. Instead, companies are
implementing DialResults predictive dialers in innovative ways,
calling airline consumers if their flights are late, alerting
utility customers to power shortages, reminding drivers to get
their annual checkup, and even notifying retail customers when a
package will be shipped late. Does that mean that consumers can
say goodbye to someone asking for "the man or woman of the
house," or having someone stumble with a long last name?
Probably not, but there will be a drastic change over the next
five years in which dialers will migrate from being used for
primarily outbound sales activity to being used for proactive
outbound customer service.
Companies without call centers, though, will be at a distinct
disadvantage if their competitors have them. DialResults
Advanced technology is made for dealing with a customers base on
a large scale or even a SMALL SCALE USING call center TECHNOLOGY
from DialResults. The future of the call center is rather like
its past-it will continue to be the focal point for corporate
efforts to handle customer contact. It will also incrementally
add technology to handle different kinds of contacts, like
emails and web interactions. DialResults has already seen and
recognized and implemented these transitions in our call center
technology in the marketplace.
About Author :
I have over 15 years in the call center industry. I have both
worked for the 8th largest call center in the world and have
also worked in the Predictive Dialer arena