23 Feb 2008 03:21:11 | Jakob Jelling
Google Labs is currently testing Google Print, which returns
results from within scanned printed books along with Google's
standard web search results. The searcher doesn't have to do
anything special - the printed work results are already included
in the Google database. Searchers have the option of narrowing
their search by including, for example, the word "book" in their
search terms. For example, a search on "home repair" might
return a variety of web sites, online merchants, etc., while
changing the search to "home repair book" will help filter the
results to include more material scanned directly from books.
Publishers don't want their entire books read online of course,
so Google limits the number of pages a single user may read at
any one time. A user can see the page where their search was
found, plus they can go two pages forward and two pages backward
from their original result page. Google provides links to
merchants where the book can be purchased. Google earns no
revenue from book purchases, but they do display their
contextual advertising within the Google Print results, and they
share this with participating publishers.
Once you've found your search terms in a book, you can then
enter additional search terms that will be limited to the book
itself, rather than the entire web. Google's selection includes
both fiction and non-fiction, technical reference and
professional books, textbooks, and more.
Since Google Print is currently in testing, a searcher won't
necessarily find results from every book they expect to see. As
the program grows, Google has indicated they will continue to
add books to their searchable database. Publishers who want to
participate can do so for free.
About Author :
Jakob Jelling is the founder of http://www.sitetube.com. Visit
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