23 Feb 2008 03:21:11 | David Risley
Many websites out there have quite a bit of content, but are
untapped as a resource for making money. Countless webmasters
have heard the stories about getting rich working from home on
their website. Yes, many people have done it. Yes, those who got
in early on it did pretty well, but as I tell people fairly
often, the ways to make money online are only limited to your
imagination. The internet is the most free medium on the planet.
Now, a website which directly offers a service or product is a
no-brainer. You promote that produce or service and sell it and
you make money. However, if your website is a nice library of
content, but with no services or products to provide to the
visitors, how can you make some money with it? There are ways
and here are a few of them:
* Traditional Banner Advertising * Form a subscription service
* Host contextual ads * Sell affiliate products * Sell your own
content
Banner advertising is the most prevalent method of generating
revenue from content sites. Content sites are valuable to
internet advertisers. After all, what gives any content site
value is the eyeballs looking at it. Its like an internet
highway. In the real world, people will pay to put billboards on
the side of well traveled highways. The same occurs online. Well
trafficked websites are valuable for advertising. If your
content site does not have much traffic yet, then get busy
promoting, because the traffic is what gives your site value.
Without the traffic, your content is worth very little in the
real world.
There are many sources of getting advertising in your website,
and the easiest is to join a network. A few networks are Burst,
Tribal Fusion, Rydium, FastClick, and Google Adwords. Each
network has its own requirements for applicants.
Offering a subscription service is another method of generating
revenue. The trick here is to figure out what to offer. The best
bet is to survey your public for what they need and want from
your website and what they are willing to pay for. If your
content is updated routinely, you might be able to charge people
a fee for accessing it. You might also offer enhanced services
of some kind for subscribers. If you have an online forum, you
could possibly offer access to private forums or other enhanced
profile capabilities for a small fee. The trick on this is to
offer something for free. It is the free content which will
bring traffic to your website, so finding the balance is
something you will need to work out.
Affiliate programs are something you can get into as well. In
this case, you don't have to come up with the product yourself,
yet you can bring attention to it and get visitors to purchase
them from you. Find affiliate programs in which the products
offered are relevant to your site. You want something that your
public will be interested in. Amazon.com has a popular affiliate
program in which you can offer books for sale on your website
for a commission. You can also go to the affiliate networks to
search for programs. Some well known such networks are
Linkshare, Commission Junction and Regnow.
You can also come up with and offer your own products. This is
where some imagination comes into play. One possible idea is to
author and sell an e-book. You could sell white papers for your
visitors to solve certain problems they may have. There are a
number of things you can do, and it depends on the type of site
you have. On the internet, though, your best bet is to sell your
knowledge and expertise. It is a 100% profit margin (after your
initial investment of time to put it together).
The trick in any of these ideas is to survey your public and
find out what they need and want. People love to express their
opinions, and you should not be sitting there guessing at what
people want and would spend their hard-earned money for. Ask
them!
About Author :
David Risley is a web developer and founder of PC Media, Inc.
(http://www.pcmedianet.com).
Specializes in PHP/MySQL development, consulting and internet
business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large
website delivering do-it-yourself computer information to
thousands of users every day.