Providing a guarantee to your customers is plain good business. Would you want to buy something that the seller didn't even think was worth a guarantee? Me either!

If you believe in the product you're selling, then show it. Stand behind it all the way.

And provide a long-term guarantee! What's long-term? I think a guarantee should be at least for 3-6 months. A year would be even better! Why?

Well, have you ever bought an ebook, and downloaded it on your computer, then thought, "I'll read that later, I've got to do so-and-so right now."? Then 2 or 3 months later, you re-discover it? I certainly have!

I don't mean to, but sometimes I buy several books at once or just get too plain busy, and then don't read something I was desperate to own!

Now I'm not one to return a product. It's got to be REALLY BAD for me to want to return one. For one thing, I usually get at least SOMETHING from every product, no matter how bad. Secondly, I like to use the really bad ones as an example of what I DON'T want to do!

However, I HAVE returned one product since I started Internet Marketing. Whew - it was BAD! Anyway, what if you spend your very hard-earned money on something, and it's truly a bad, horrible product. It doesn't provide what it was advertised to provide; it's horribly written; it's just plain BAD!

As a matter of fact, it's so bad, you honestly feel taken. You ask for your money back, only to find - NO GUARANTEE! Or you bought the ebook or other product 45 days ago, and your guarantee ran out after 30 days!

Not only does this make you angry, but are ever going to buy from this person again? Of course not!

So be fair to your customers. Provide the kind of guarantee YOU would want.