22 Feb 2008 03:51:47 | Catherine Franz
1. Don't bury your subscriber form, place it on your home page
and or every page and make it VERY easy to find.
2. Add a one-liner to the byline section of your online
published articles. For example: "You can subscribe to [name]'s
free e-newsletter by visiting [URL]."
3. Give people an additional incentive to subscribe. Give them a
free ebook or ecourse that has valuable content on a topic that
will attract the exact type of ideal clients/customers for you.
4. During network events, ask them if you can sign them up for
your newsletter. Then you manually add them when you return from
the function with a double opt-in feature. Explain the opt-in
feature to them when you ask them to subscribe. This gives them
a way out if they were just being polite. Keep asking and don't
stop. Practice a simple two or three liners to explain the
frequency and purpose of your e- newsletter.
5. Contact any trade organization or associations you belong to
or membership has your target market. Ask for their member list.
Member's usually get this free, they may charge you if you
aren't.
6. After you have the organization's or association's member
list, send a direct mail letter, and offer a free subscription
and another other free offers you have that help them get
aquatinted with you, the type of services you provide, and the
benefits of working with someone such as yourself. You can
educate them through free ecourses that were created from your
e-newsletter articles.
7. Recommend your client's company's newsletter in your e-
newsletter. Ask them for a reciprocal recommendation. Both of
you win with new subscribers.
8. Write reviews or provide feedback to other newsletters
(electronic or printed) you read and enjoy. Many times your
comments will get posted in a future issue, along with a link to
your site.
9. One of the top ways to attract people is by giving them
various ways to interact with you at your web site. Use
questionnaires, contests, giveaways, games, or ask for post
survey questions and post the statistical responses. Send out a
special e-mail announcement when the results of the
questionnaire, survey, contest is posted on your web site. The
Sales Lead Report, http://www.imninc.com/macmcintosh, adds a
survey with each issue, then uses the information in his PR
campaign with phenomenal success.
10. Offer a different writing style. One that is warm,
comforting, as if you are talking to a friend on the phone.
Write conversationally with a personal tone. Add I's, me and you.
11. Always encourage your readers to forward a copy of your
e-newsletter to friends, colleagues, and co-workers. You can
even write a "forwarding e-mail paragraph" at the beginning so
it is even easier for them to forward.
12. If you do speaking engagements or sales presentations, use
one of the first few slides or last slide to invite them to
subscribe to your e-newsletter. Don't turn off the screen so it
is displayed after you are finish speaking if possible.
13. At speaking engagements, pass around a clip board with a
manual way they can register for your e-newsletter. Start
passing the board around before you begin speaking. Place a
small different piece of paper with a short letter from you to
them explaining the topics, frequency, and objectives of the
e-newsletter as well as the opt-in option.
14. Send out a press release to the organizations you belong
regularly about what's been going on in your e-newsletter. I
began mine by sending out a short press release whenever an
article was published. When I began getting published 10 and 20
times a month that no longer seemed practical. Thus, I moved
over to one a month with a list of where the articles were
published. Add a press release section to your web site and post
them there as well -- at least the last six releases.
15. Find sites that give out awards for e-newsletters and keep
applying until you receive one. When you do, send out a special
announcement to your list as well as posting it in a few issues
of the e-newsletter and rewrite your bio paragraph at the end of
your articles.
16. Don't add people on your list without asking for permission
first. Always offer an opt-in/out options. Give them a personal
greeting if you are responding to a particular networking even
group or other particular group. Some web hosts only need one
s*p*a*m complaint before they shut your e-newsletter down. And
it isn't worth the problems caused by not respecting this.
17. KISS your subscriber form. Meaning, "keep it short and
simple." Ask for their e-mail and first name only. You can even
simplify it more by just asking for their e-mail address.
18. Set up section for past issues of your e-newsletters. I
recommend just listing their main topic or name of the article
and not by date. People don't like to read things that they
consider "old" easily. If you create pdf files for past issues,
remember that it does save space but it also doesn't allow you
to use unique meta page tags so that they show up in the search
engines.
19. Add your e-newsletter bio line to all your e-mail signatures.
20. Send out your e-newsletter articles as content for
reprinting into other media.
21. Offer targeted subscribers a special report when they refer
your e-newsletter to three or more colleagues. Add a price to
the special report to give a perception of added value. A
special report is 3-10 pages on a very focused topic.
22. Offer your readers high-value content for them to read.
Content they can't find easily or ever somewhere else on the
Internet and they will keep coming back. This is the new wave
for 2004. Subscriptions to e-newsletters are going down because
content is too general.
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