22 Feb 2008 03:51:47 | Andrew Faulkner (aspiramedia)
Have you taken time recently to look at your website? When
creating your website did you think about what matters? Find out…
When your company built its website, did you think about the
content (the text) of your site? Did you write it for your
customers? The answer to these questions is often ‘No.’
The first mistake most companies make when filling their website
with content is overlooking who they’re writing for. The most
common group they write it for is themselves. They fail to
notice that the website is not for them, but their customers.
This oversight can define what content is then used for the
site. Technical jargon and marketing waffle is used, and the
Board is happy. You see, they like marketing speak and they know
their products/services – so they assume knowledge of the
products. This results in a website that’s not informing the
customer of the information they need to know. The customer
feels saddened and useless, and shops elsewhere.
So why not increase sales, write better documents and pamper
your audience.
So how do you ensure your site is void of jargon? Aspiramedia
web design have launched a free website for this reason – No
Jargon. So what it’s about?
About "No Jargon"
It's a campaign
No Jargon focuses on making the Internet free of jargon; it's as
simple as that.
It's a showcase
As part of the No Jargon campaign, jargon-free sites are
showcased. So help No Jargon by submitting your website.
It's a collection of resources
No Jargon aims to help. A resources page helps to and informs
about ditching jargon and adopting clear language.
About Author :
Andrew Faulkner of aspiramedia web design.
(http://www.aspiramedia.com)
