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   GDF Press Kit


22 Feb 2008 03:51:33
| Gabriella di Fiori


Thank you for your email and noted all your points.... I understand your situation and rest assured that we will do whatever we can to support your endeavor. In my opinion, your beautiful co-ordinated collection, as we have discussed so far, has the WOW impact, and we are willing to assist you. We are aware of the restraints cash flow has on business when launching, and rightly so you feel the fastest way to cut down on costs is to decrease sampling. By cutting down so significantly on each item and providing swatches you unfortunately lose the great impact this collection should make. I can assure you from my extensive experience in this business that unless you feature the actual product you will not get the sales you desire. One of the major factors is due to a lack of imagination by the consumer. Your main point of sales is through your images on the web, therefore the WOW impact of your collection as I understand it is in the gorgeous mix & match co ordinates, the modern patterns that are yet to be featured in the baby market and the practical dual functionality of each item.



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www.gdf.com.au www.gabrielladifiori.com www.exoticskinz.blogspot.com
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