Are you giving your prospects crystal clear directions about
what you want them to do, all the time?

Is there any way, what you"re saying can possibly be taken
out of context, and you wind up losing a sale as a result?

I"d double check if I were you, because here"s a real-life
example about how NOT to communicate.

On our way back from New York City a few weeks ago, I
noticed this sign while I was taking my daughter to the
bathroom, on the inside of the door, and I did a
double-take.

The sign said:

"Close Door Immediately When Not In Use"

Now, do you have any idea what in the hell this means?

When is a bathroom door NOT in use?

When it"s opened and swinging madly to and fro?

Or maybe when it"s closed and your inside taking a stinker?

You tell me.

Sounds simple right, but most marketing is littered with
confusing directions and midleading statements throughout.

Remember, you can never ever go wrong by communicating too
clearly.

And if you have some connection to Jet Blue Airlines (a
great airline to fly, by the way), tell them to change those
signs to read,

"Keep Door Closed At ALL Times"

Because this... would make... much... more... sense!

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you"ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html