22 Feb 2008 03:51:01 | Monte Huebsch
Increase your web site conversion rates from 6% to 66%, in
shopping carts and booking engines. Find out how this can happen
on your web sites in this research documented white paper.
The research is in. Your solution to shopping cart abandonment
and lack of completed travel bookings is a simple phone call.
Not a 1-800 number but phone calls that are initiated from you
to your web site visitors. This is “click to talk” and it is NOT
voice over IP (VoIP). There is no need for speakers and
microphones. This uses your existing telephone landline system
or even the mobile network. See how “click to talk” will work
for you at www.WeCallYouNow.com
Why do so many Internet visitors fail to complete the buying
process? It's simple. They don't have all the answers they need
to feel comfortable to complete the purchase. It's that one last
little question. They have done their “self service” and they
know what they want to purchase but they just can't do the final
click until a question is answered. They want “assisted - self
service” and you can provide this with your own “click to talk”
button or banner.
It's just like shopping in the real world. We do not want to be
chased and hounded by “customer service” trainees. We just want
to browse and look around. See what is available. Maybe try
something on. Once we are happy with our self-service we may
then want a bit of reassurance by having a question answered.
This is when we want the assistance. Not as we just walked in,
and not if we have to wait for it.
Well this is just like a web site visitor. The have found the
right hotel room. They know it is available on the required
days. They are satisfied with the price, but what about late
check in? Or wheel chair access? Or a crib for a baby? If these
questions could be answered satisfactorily then a purchase would
occur. You can do this on your own web site now.
Here is the research. Just follow:
and see what Benchmark Portal had to say. The
graphs in this independent research report show closure rates of
less than 11 percent skyrocketing to 66% with “click to talk”.
How about the experience of Dell Financial Services? Yes, the
financial arm of Dell Computers. In a Forrester Research report
they experienced going from a failure rate of 90% to a closure
rate of 55% with “click to talk”. What would a change like this
do to your web site orders, sales and bookings? Check out the
Forrester report at:
The question is no longer if this works. The question is why
haven't you added it to your web site? There are no set up fees,
no monthly fees and no reason not to prove it to yourself today.
Did I mention that you could operate a system like this
worldwide? There are no global 1-800 numbers but “click to talk”
is and you can specify the countries you will call to, the days
of the week and even the specific hours of the day.
Forget the myth of the completely automated sales process. A web
site shopping cart or booking engine is NOT a bank ATM that
spits out money. People need and want assistance. Not right away
but when they have completed their self-service. “Assisted
self-service” closes sales and makes money. Get your phone
ringing with “click to talk” and watch as your web site
conversion rates climb and your bank balance grows. You can test
the system at
Monte Huebsch www.MonteHuebsch.com
is a Certified Management Consultant (CMC) and fellow of the
Institute of Management Consultants. As the CEO of
www.WeCallYouNow.com and
www.CarHold.com he employs push to talk
technology on all his websites and in all his email marketing
campaigns. Email Monte at CEO@WeCallYouNow.com
About Author :
Monte Huebsch is a Certified Management Consultant and fellow of
the Institute of Management Consultants. CEO of
www.WeCallYouNow.com he employs push to talk technology on all
his websites and email marketing campaigns. Email
Monte@wecallyounow.com