There is no one secret formula for success on the internet. I have seen thousands of claims to the contrary, but none of them have panned out yet.

However, there are some basics that anyone who is serious about doing business on the internet should keep in mind. This article is not meant to be an all-inclusive panacea for those who want to succeed quickly online. Patience is a good teacher also. Here are three simple rules for success on the internet: 1) DEVELOP your own piece of information, product or service that you can market for yourself. Forget trying to sell for the other guy. Work for yourself. I know is tempting to sign-up for an affiliate program and then spend all your time promoting and marketing it for some- else. Most people probably do this because it so simple. It's quick and convenient. The fact is that not very many are making much money at it. 2) DETERMINE what you are good at. Are you good at designing websites? Why not sell your services ? Do you have a flair for promoting ? Lots of folks online are earning a paycheck doing that. Can you write in a way that people will pay for your skills as a writer? Do you have some special talent or training that others would pay for? The truth is that most of us have some knowledge that is marketable on the internet. Think about your life experiences and training. This may require some work on your part to sit down and develop an idea list of all the things that you could develop into a report or e-book that has market potential on the net.

3) PROMOTE IT ! Once you have developed whatever it is that you intend to market on the internet. Develop a plan to promote it. Again this does require some work on your part, but as one old saying goes, "If this were easy, every one would be doing it !" There are any number of ways to promote your new business. Mailing lists, links, search engine submissions, ad swaps, Newsletters, e-zines, auto-responders, banners, ffa's, free classifieds, and the list goes on. Watch what the "big boys" are doing successfully and learn to pattern your efforts after them. They didn't invent the wheel they are just turning it in a direction that benefits their business. Best of luck in all of your online efforts ! Best of luck in your promotional efforts !

Larry Johnson, Author (C) 2002, All Rights Reserved.

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