In printing, the use of colors has evolved from making prints livelier to becoming a necessity that a printing job needs to catch and retain the attention of the readers. With the presence of many color printers nowadays, colors into prints have been given a new perspective. People can now create more designs and get the right combination of colors into their print jobs.

Take the brochure as an example. They come in beautiful with all those colors and graphic designs into them. For those who would not know, they would probably assume that dozens of colors have been used in them to make them in their most colorful. What they do not know is that there are certain processes involved in color printing that can make it look like many colors are used but in reality, only four types are used.

There are two kinds of color printing method that people can choose from when they want their print jobs done. These are the process color printing and the spot color printing.

The process color printing is the type of color printing that has a wide spectrum of color choices to be used according to the preference of the customer. This is the type of color printing that allows one to have a full color photos while only using and paying for four inks which is cyan, magenta, yellow and black (CMYK). This type of color printing is the right kind of printing for those who has a low budget but wants to have many different kind of colors into their prints. The four colors are diversified into many different variations to put into prints to make them look more alive. The only disadvantage on this type of color printing is that the resulting colors may not seem as radiant as those in the spot colors. And the designer may find it hard to match a particular color that a customer requires in the print job.

The spot color printing, on the other hand, uses a system which consists of colored inks known as the Pantone Matching System (PMS). There are a hundred varieties of colors to choose from in this system. Bright colors, dark colors, metallic and any other type of color one can think of. Any kind of color you want, it can be found here in the spot choice. This is the kind of color printing that one can get the color quality that is needed in their printing. What they choose is what they get. You can even create your won color style and matches. The disadvantage to this is that it cannot create full color photos.

These two types of color printing can be used both at the same time. it will only depend on the creativity and the style you want it done. The only drawback is the more the inks used, the higher the expense will go. It is always wise to get information on expert people before using these printing types to know what would suit you and your budget, of course.



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