In a recent class on how to build your business on purpose with passion and play, I offered the following simple definition for coaches for Marketing: Sharing and engaging people in a possibility for their lives that inspires them to take action with an intention to close the gap that exists between where they currently are and the possibility they see for life.

As you consider this perspective, please ponder these questions:

Who are you here to share your offering with? (Be as specific as you can. For example, I'm here to share with Burned Out or Burning Out Baby Boomers.)

What is the possibility you're offering? In other words, what problem can you help solve for the people you are here to serve? What are the benefits they will receive from working with you? For example, I assist people to rekindle their passion, play and sense of purpose in their life, and in the process bring more balance, fulfillment, and joy to their lives.

How will you fulfill on that possibility? What is your method, approach, program, or service that will fulfill on the benefits you're offering? Mine is known as the Life On Purpose Process -- a proven, systematic, spiritually based approach for assisting people to clarify their life purpose and live true to it. This Process provides people with a count-on-able roadmap to a life on purpose.

Something to ponder, right?

©2005 Brad Swift of Life On Purpose Institute, Inc. This article can be reprinted freely online, as long as the entire article and this resource box are included.