22 Feb 2008 03:50:19 | Dr. Mani Sivasubramanian
Do you want to learn two proven niche marketing business models
that are virtually guaranteed to succeed - in all niches? So do
hundreds of my clients. They ask me every day. Beg me to share
them. Demand that I reveal them.
So I did. In a short article. This one. I'm sharing it with you,
so you can benefit from this powerful insight too.
There are TWO approaches to niche marketing:
* Following your PASSION * Following the MONEY
Both can lead to wild success - if the finer points are managed
correctly. Let's talk about them.
FOLLOW YOUR PASSION
This route is popular among beginners and experts alike -
because it's easy! You already are (or can quickly become) an
expert. And as you love what you do, you'll be good at it.
Here's a niche marketing model you can adopt to succeed using
this approach... Building your 'Content Site'.
Your niche website will be chockfull of valuable content.
Articles, special reports, ecourses, audio tutorials, video
presentations, information products - anything your audience
will find useful.
Your revenue models will include:
* ADVERTISING - Relevant, high quality content sites are an
advertiser's delight.
* DIRECT SALES - In-context selling of related products and
services is easy on a niche content site
* MEMBERSHIP SITES - Your content itself can be your product,
and you can sell access to it... one-time, or on an ongoing
basis as a subscription.
* LICENSING DEALS - You can license your content to other users
for a fee.
The drawback to this approach is that you'll first need to
invest a lot of time, effort and money to build your content
site - even if you have fun doing it!
FOLLOW THE MONEY
Your field of interest - even passion - may not be lucrative.
While it's fun, you won't get rich!
So some prefer the alternative approach of going where the money
trail leads... even if it doesn't excite you, the financial
rewards are greater.
If you're considering this route, remember - the approach is
different too. Here's what you'll need to do:
* Research hot niches which are highly in demand. * Find what
keywords prospects are using to search for information. * Design
websites optimized to rank high on search engines. * Put up as
many web pages as possible on related keywords so you reach as
large an audience as possible in this niche.
Your revenue model will include:
* TRAFFIC BROKERING - Direct the traffic hitting your site to
others who want this audience - and are willing to pay you for
it.
* PAY PER CLICK ADVERTISING - Display ads that earn you money
each time a visitor clicks on them.
* LIST BUILDING - You can later offer list members relevant
products and services - your own, or as an affiliate.
* DIRECT SELLING - You could sell on the website itself, though
the results may not be as good as on a content site.
The major drawback to going this route is the need for expertise
in niche research, search engine optimization and the ability to
create multiple web pages quickly. Some products offer a
ready-made, off-the-shelf solution to speed up the process.
Whichever path you choose to your niche marketing success, one
thing is abundantly clear.
There's money in niches. BIG money. Grab your share of it -
TODAY!
All success
Dr.Mani
About Author :
Dr.Mani Sivasubramanian is a niche marketing expert and
webmaster of Instant Niche Business. His breakthrough 'Quick
Niche Profits' newsletter - - offers near-instant 'Follow the
Money' niche marketing solutions... Get started in hours!
