22 Feb 2008 03:49:06 | Ned Norris
Americans love to be entertained, though most of what passes for
entertainment these days isn’t that good.
As almost every viewer and listener can attest, consumers
seeking objectionable material need not look too far, says Ned
Norris, president of RUSC (RU Sitting Comfortably?). "Too much
of today’s television and radio is simply trashy. People get
tired of that."
Almost every channel features a reality show that does not
resemble the reality of most Americans. Daytime soaps and talk
shows glorify lives and relationships built around sex and
deceit, and prime-time shows offer prime examples of societal
ills. Radio can be just as bad, with profanity in rock-’n-roll
and rap lyrics, and talk shows that lean heavily on hatred and
sexual innuendo to appeal to an increasingly cynical audience.
"This country has an insatiable demand for entertainment media,"
Norris says. "But adults who want to listen with their kids, or
just to enjoy programming that’s well-written and creative, have
fewer choices today than they once did.
"Fortunately, old-time radio has it all: Comedy that’s honestly
funny without exceeding the bounds of good taste. Drama and
suspense from an era when writers had to depend on their skill
with words, rather than flashy special effects. Variety shows,
quiz shows, westerns, and stories for kids."
RUSC has a library of more than 5,000 episodes of old-time radio
shows for every taste. The company adds another 20 to 40 every
week.
People tired of comedies dependent on shock humor or silliness
will appreciate the timelessness of old-time radio. The title
characters of Fibber McGee and Molly, a show that aired from
1935 through 1956, argue about who’s spending the money, who’s
doing the chores, and why the hall closet is packed with so much
junk. Listeners will realize that some facets of American life
haven’t changed that much. Jokes about war bonds aside, the
McGees and other comic families of yesteryear aren’t too
different from modern families – and they manage to be funny
without gross-out gags.
Listeners interested in drama and intrigue can enjoy a wide
selection of titles. Long before they hit the small screen,
lawyer Perry Mason, the Lone Ranger, U.S. Marshal Matt Dillon,
and Detective Sgt. Joe Friday of Dragnet solved crimes on the
radio. RUSC’s library includes episodes of more than 40
detective series and nearly 60 dramas and thrillers.
In the ’30s, ’40s, and ’50s, millions of families gathered
around the radio in the evenings to catch their favorite shows.
Life was simpler back then, but shows that appealed to the
nuclear family of 1950 can still capture the imagination of
21st-century listeners of all ages. For more information and
access to thousands of downloads, check out rusc.com.
About Author :
RUSC.COM is a site dedicated to the wonderful world of old time
radio. It makes available thousands of hours of shows for
downloading and streaming. http://www.rusc.com