Here Today Gone Tomorrow By Sylvia White, Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while. No chance, Keep up with linking and adding the odd page every week or two or you will disappear in a twinkling. Here is one instance, No names mentioned that wouldn't be ethical, but my daughter emailed a webmaster whose website was no1 on Make Money Online and no 1 on Work at Home, She explained very nicely that she could not find her link on his site and she would have to remove his if it wasn't replaced within two weeks. The webmasters response was, Go ahead and take it off, I am doing very nicely thank you and making a good living. One week later the site was nowhere to be found on either search. It cheered my daughter up immensely as she is working hard to get her own website up in the searches and she thought that was a very selfish reply. Always be civil to fellow webmasters, If you are asked for a reciprocal link exchange but you do not think the site is suitable, or it is not up to standard, then just answer politely and explain the reason you will not link. A few tips will not go amiss as it is probably someone new trying to make money like you are doing. Talking about linking Are you one of those webmasters that turns his nose up when someone asks you for a reciprocal link and his site has no PR.! Think carefully before your refusal. In a few months it is almost certain those websites will be 4 pr or even higher as their owners are working just as hard as you did to get their websites in the searches. You may even want them to link to your next new website.