18 Feb 2008 04:12:10 | Danny Tangredi
Albert Einstein once said “The definition of insanity is doing
the same thing over and over again and expecting different
results”. Think about this quote for a second and ask yourself,
does this quote apply to the way you run your company?
Have you been doing the same thing over and over again
expecting different results? If so, then you might want to keep
on reading. In a world where technology is becoming a key
productivity tool to the success of any business, it simply
comes down to, are you accepting and harnessing technology or
rejecting it. Are you willing to change or will you do the same
thing over and over again? There are two main reasons why I pose
this question. First, many shop owners today have trouble
understanding how new technology, specifically software, can
become a major benefit to their business, and second, owners
have trouble measuring the profits they are losing by rejecting
this technological change. Have you ever rejected technology?
“If It Ain’t Broke Then Don’t Fix It!” Mentality
Are you expecting to increase profits by continuing the same
business strategy year after year? If so, how long do you think
the method will work?
Many shop owners simply do not see the need to update or change
their current method. They believe that there is no need to
invest in a new method when the old one still seems to work
fine. This is the common, “If it ain’t broke then don’t fix it!”
mentality. Well, I hate to be the one to say it, but just
because something isn’t “broke” doesn’t mean you can’t make it
work better. When new technology such as software, could save
you large amounts of time & money, how can you not accept it? In
an industry where there is an increasing level of
competitiveness, shop owners must take advantage of every method
available to help them cut costs. Would a commercial printer
looking to grow their business, limit their shop to just a one
color press? Sure they can continue to operate with a one color
press, but wouldn’t a two or four color press help expand their
business into other areas more effectively. In this example the
current method works, but a technological change would help
increase the company’s ability to grow. Exploring these other
areas help companies to sustain and increase profits. Without
accepting new technology, shop owners greatly limit their profit
potential. By using the power of technology to make their
business practices more efficient owners can continue to achieve
their goals.
Are You Sacrificing?
A lot of shop owners that we talk with have a hard time
visualizing the amount of money they are losing, or in
actuality, the amount of money they are giving to their
competition, due to inconsistencies in the work flow process.
These shops feel they are doing well with the system they
currently have in place and do not see the need to change to a
new method. This lack of vision can cause owners to limit their
future profits. On the opposite side, the owners that do see a
need for change begin to focus more attention on how much money
it will cost to make the switch rather than how much they are
losing. These owners become unsure and wonder if the investment
today will pay off tomorrow. To those owners, how much will it
cost you not to switch? Do you even know? Is it one, three,
possibly five jobs a day? Do the math. How much money/time is
lost due to inefficiencies such as faulty estimates,
under/over-priced jobs, or lost invoices. Ask yourself, how long
can a company continue to compete if they are not being as
efficient as their competition? If companies choose to stay with
the same system they have been using for years and reject change
are they, in essence, choosing to sacrifice future profits?
$100,000 a Year
One company in particular that we spoke with was losing 4 orders
per week to their competition. Since only one person in the shop
was able to estimate, it was taking days to get quotes to
customers, therefore forcing their clients to seek, and
eventually accept bids from competing companies. When this
company finally analyzed their method and applied a dollar
amount to the loss, they estimated they were losing around
$100,000 in revenue a year. Amazing right? What would 4 orders a
week cost you? Or if you could accept 4 more orders a week, what
would you do with the extra profits? How does a company like
this one miss out on a $100,000 opportunity? Simply put,
insanity, the Einstein definition.
It’s not Just Estimating
Companies are not just losing profits due to faulty estimates;
they’re also losing profits due to a lack of follow up, or
customer management. When sending estimates out to potential
clients, how often do companies remember to follow up with them?
With the constant chaos that shop owners experience on a daily
basis, this follow up process can become an aspect that is
quickly forgotten, especially if the current estimating system
doesn’t include this integration. How much can a company
increase their “win” rate for estimates by placing follow up
calls to all customers with estimates outstanding? By using a
powerful integrated estimating and business management software,
like Cyrious, company’s are able to create reminders that will
tell employees who to call, when to call, and why,
automatically. It keeps all customer, contact, and order
information together in one place and increases the ability to
save time and builds customer relationships essential to
business growth and expansion.
Adapting to Change
By adapting to change, and accepting and harnessing technology,
shop owners who use Cyrious Software have become more efficient
and profitable.
Cyrious helps owners solve a variety of different frustrations.
Whether you’re an owner who is frustrated with estimating
because it takes up too much time or one that is annoyed that
orders keep getting lost and misplaced, Cyrious has a solution.
Cyrious helps put an end to the lack of integration by providing
the power of multiple software systems in one (estimating,
accounting, job tracking, customer management, etc.). No company
is happy about losing customers due to late quotes or losing
money because parts are omitted from estimates and orders. When
owners understand the amount of time and money a different
method can save them, the switch to powerful software like
Cyrious is simple. Is it time for you to explore different
methods to increase sales & profits, and make your business more
manageable?
About Author :
Marketing Cyrious Software www.cyrious.net "Your Cyrious
Solution!"