Copyright 2005 Brian Beshore

As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on.

Now, I’m not advocating that you stop liking yourself. Far from it! But we all know that being your own boss requires that you go that extra mile in many respects. For one thing, you must guard your time jealously. You must forgo many of the distractions that society throws our way. You must free yourself from the routine. It’s just the hum-drum side of life anyway.

There are those, of course, that don’t have the motivation to even set aside the time for regular work at their marketing plans. On the other hand, I think there are plenty of folks who do work at it.

But, do you know what I think? I think a lot of these people get into a rut. I think that because I’ve gotten emails from these people from my newsletters. They’ll be just into surfing traffic exchanges or something and I’ll say why don’t you get a website and optimize it or write some articles or a blog?

They’ll say “Oh, I could never do that!”

It was only a few years ago that I didn’t even know how to turn on a PC and now I know my keyword from my mass e-mail blaster. They say the journey of a thousand miles begins with the first step.

If your one of those folks who’s intimidated by fancy sounding terms like keyword search or PPC, here’s what I want you to do; many self motivation coaches recommend creating many smaller goals that lead up to your bigger goals.

Many people have big ambitions and goals, but they lack the exact steps to take in getting there. Therefore, you have to start on a smaller scale and start choosing goals that you know you can achieve. Smaller steps that lead you in the direction you want to go.

Like in learning, for example, I want you to make a resolution that you will learn one new thing each week. Something to do with your business, or if you don’t have one yet, learn about the different ways to make money. Learn about the different ways there are to advertise, and the ways that you can get people to your business without advertising. Learn what they are and if they work.