21 Feb 2008 05:00:40 | Annick Lemieux, LMT
If just like me, you have already been in this business, you
won’t be surprise to ear what I am about to tell you: dream and
reality is a tidbit different. Did you graduate from massage
therapy school with your motivation level up to the
ceiling…dropping down to the floor in a matter of couple months?
I did.
To be honest, when I got out of school I expected something
absolutely different. I dreamt of the freedom of being my own
boss. But, I forgot to take into account the enormous number of
sacrifices that had to be made to bring this wonderful dream to
reality. I made many mistakes before I discovered the missing
link to success.
Are you aware of how important marketing is for the long term
life of your massage practice?
Do you take daily actions to constantly find new clients and
improve your clientele retention?
Do you realize that, as a self-employed, if you don’t put a huge
emphasize on marketing and make it a top priority, one step at
the time, your business is devoted to fail sooner or later?
If your answer to these questions is “No”, then you should be
sure to take care of this little but important detail. Start
today! I suggest you to use your business card at all time, be
out and about, get famous into your field of expertise, educate
general public to what you do, have a professional image, be
proactive! The list does not stop there. Can you add some more
ideas to it? And remember, the hardest action is always taking
the first step toward your dream success. Now, stop reading and
go marketing!
About Author :
Annick Lemieux is LMT at the National Certification Board for
Therapeutic Massage and Bodywork. She owned her private practice
and worked internationally for Luxury Spas Onboard Cruises
Ships. She also the author of the complimentary MaSsagE-ZinE, a
publication dedicated to educate and help other professional
Massage Therapists willing to build and keep their thriving
practice.
