21 Feb 2008 06:41:34 | Priya Shah
Copyright © 2005 Priya Shah
Marketers have found that blogs are excellent tools for
communicating with their audience. Anyone who has something to
sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding.
Microsoft and Sun are using them to communicate with the
developer community.
Blogs have a number of advantages that make them excellent tools
for communication.
They are cheap to install and require little or no technical
expertise. So the entry point for blogging is very low when
compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo
entrepreneurs, anyone can start a blog. If you can’t write or
hate to write, you can start an audio or video blog. The
possibilities are endless.
Blogs also help you create content that search engines love, and
encourage linking from a number of other bloggers who write on
similar topics. This makes them excellent tools for getting high
search engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and
customers, so you can get feedback, tweak your campaigns and
respond better to the market’s demands.
Blogs, and the RSS feeds they come with, help you syndicate your
content online, boost your reach and influence and allow readers
to control their communications with your company.
Your blog can be your selling point and help your prospects opt
for you and your services over those of others.
Whether you’re an individual, entrepreneur, small business,
consultant, coach, book author, independent filmmaker, actor,
model, travel guide, work-at-home mom - someone who wants to
promote their individual skills and talents or interests – there
is immense potential in using blogs to promote your business.
In part 2 of this article series I cover some tips that will
help you ensure your blog is a good marketing vehicle.
http://www.blog-maniac.com/marketing-with-blogs2.htm
About Author :
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com She
writes the Marketing Slave blog http://marketingslave.com and
publishes an internet marketing newsletter
http://www.ebizwhiz.biz. Subscribe to her free Business Blogging
eCourse. http://www.blog-maniac.com
