21 Feb 2008 02:01:56 | Boyd Martin
We excitedly received a few packaged products from Essential
Living Foods, anxious to try them out on our American palates.
These were powdered forms of what is referred to as the "Lost
Crops of the Incas"--a purple corn extract, Aji Amarillo Powder,
and Camu Camu. We especially enjoyed the spicy hot Aji Amarillo
powder. With its lightly sour, warming taste, it has been
fabulous on brown rice, and eggs. The Camu Camu is also slightly
sour, but also slightly sweet, and seems to give bring out an
entirely new taste dimension to whatever we put it on, from
leafy greens to cantaloupe.
Reflecting on this, I became acutely aware of how limited my
taste experience has been, and how certain tastes I grew up with
represent the smallest fraction of the outrageously vast
diversity I've missed out on in my life. I saw my diet as a puny
product of modern American monoculture, where vast fields of a
select micro-world of hybridized foods are mass produced by huge
mega-corporate growers for all the wrong reasons: shelf life,
color, consistency, and packagability. This is truly a sad state
of affairs in a modern global world--corporate giants carving
out their niches and then exploiting them to the max for maximum
profitability. It made me wince.
I gained an entirely new level of respect for Christopher
Daugherty, founder and purveyor of Essential Living Foods. Far
beyond the idea of commandeering new food crops for marketing to
a modern palate aching for more diversity, Daugherty has
incorporated the concepts of organic farming, permaculture and
conscious consumerism into his mission, not only to provide
great new tastes and nutritional options, but to enhance the
lives of thousands of indigenous native farmers, elevating their
farming practices, and re-establishing a profitable agro-culture
that recruits new members away from urban areas and back to the
land. After all, it was the huge agricultural conglomerates who
squeezed out small farmers in the first place, who were then
forced to seek new careers in the city. This not only happened
in America, but across the globe. Agronomy theories and
practices taught in universities funded by agricultural
corporations were turning out a new breed of farmer now armed
with unnatural technologies within a paradigm of Nature as the
Enemy. Yes, it's not natural to plant 1,000 solid acres of corn.
Nature tends to attack such a battle plan for profits.
The lost crops... Ironically, Daugherty's mentor was trained in
those universities in the late 50's and early 60's along with
several would be farmers from South America. As they headed back
to their respective villages to apply their new found
technological theories for profitable farming, Daugherty's
mentor decided to become an airline pilot. Yet, he stayed in
touch with his fellow agronomists and invested in their
operations. He further developed a passion for the work of Hugh
Popenoe and the National Research Council, who published a book
in 1989, Lost Crops of the Incas: Little-Known Plants of the
Andes With Promise for Worldwide Cultivation. This passion and
vision was passed on to his alumni, and to a young Daugherty,
who became a certified organic farmer in Florida. "I met him,
and we just stayed very close friends," says Daugherty. "His
family was into farming in South Florida and he used to teach me
a lot about plant names and species, and plant culture--just the
fundamentals about how important our ecosystems are; not getting
too overwhelmed with saving the earth, but just doing what you
can locally to provide a global response."
Far from adhering to 60's-style agronomy--which would tend to
re-locate these Lost Crops to a California monoculture test farm
for hybridization--Daugherty was offered the opportunity by his
mentor to oversee the application of organic farming methods to
these crops, and doing it in their indigenous setting. After
all, that's where the crops came from, so why not simply grow
them there? Plus, his mentor's Peruvian alumni had already
provided a foothold for organic farming in Peru. "He offered me
a deal a couple of years ago to sell the product for these
individuals. It was the first year that they became certified
organic. So I, luckily, sold everything there, and have created
a very tightly-bound organization--responsibility and
response--and trying to do a lot of problem solving."
Social impact... Inspired by the great potential for positive
social impact on a near-third world area, Daugherty and his team
plowed into the multitude of logistical problems. It became
clear it was truly possible to not only bring these organic
crops to market, but provide the indigenous people with a
profitable new career opportunity. These people's ancestors
thrived on these crops hundreds and thousands of years ago
without chemical technology--there was a connection with the
land in these people that could only potentize the results. It
was an opportunity to literally get back to their roots. "We
deal with the impact we are having both on the economy and the
social aspects, and the impact we're having on society as we are
growing these products, and what we can divert and intervene
into our processes, so that we can really have a solid project,"
Daugherty says.
"These foods are ones we are slowly working on to develop to see
what ones have commercial value," says Daugherty. "A lot of them
are new flavors. For those that can't be consumed directly, we
look into the energetic qualities, also the nutritional value of
them. We're just trying to create a story and folklore around
the traditional uses, and the Incan staple value--where in the
map of the Incas did they actually consume this crop, and how
much of it they were growing, and why they grew it, and if there
were any fasting or dieting regimes on it."
Daugherty stressed the importance of taking time to sustainably
bring these crops to a worldwide market. "We're just being very
careful how we open the door and let people know about them,
because it just seems to create havoc every time we bring a new
product out. Everybody's looking for it trying to get it. But
what's happening is that they are also de-valuing the quality by
over-producing, and people trying to compete with a lesser value
product. All in all, we're just taking it one step at a time
until we feel we've succeeded with each product, and then move
on to the next."
Daugherty's mentor was enchanted with the Peruvian culture. "He
had a true passion for all the Quechua products and Quechua
crops, and Aymara. Those are the two main native languages where
we're working. Most of the people on our farms speak those
languages. He became clearly passionate about what it was that
they had to offer and their work ethic--the true heart of these
people."
Making it all work... Although Daugherty has run up against a
maņana-maņana initial response with the locals, once they commit
to working, they throw themselves into it. "We have a little
more structured system where our head people in the business are
all German-based and have agronomy backgrounds. So we have a
very intent pushing system. It's very clear we're focused on the
heart with a very clear business strategy," says Daugherty.
To keep things moving at a viable pace, Daugherty has
implemented a type of work ethic code, making very clear the
criteria to be met. "We allow a three-strikes-you're-out rule in
everything we do and everyone we work with," says Daugherty.
"We're very helpful, even if you're out. At the same time, the
people are very different in the fact that every single thing
they do, their heart is so poured into it. I mean, the energetic
quality of these crops and food are off the Richter Scale with
most people who are testing them and eating them."
Permaculturing... Part of the criteria for a growing operation
includes strict permaculture procedures to ensure that once an
operation has been brought into the production line, it stays
there permanently. "We're setting up a four-stage system where
every single associate that we're working with in our projects
are only allowed to sell to us if they are
permaculturally-based," says Daugherty. "So they're not just
mono-cropping. Where we're working at our projects, people are
having perennial and annual crops that are being harvested at
various times of the year, allowing for all of their land to be
covered in something green and growing, to be watered and
nurtured, and to provide a healthy ecosystem for the
preservation of the land and for the future of any growth
there."
What does the permaculture look like? "There's a canopy, and
then there's something growing under that canopy--usually a
smaller tree--which is sometimes taken out after the larger
canopy trees are in full bloom and growing to their full
capacity. Then we have crops growing down at the bottom--various
medicinal herbs and fruit and vine crops. We are intervening
slowly chicken tractors and goose tractors; cows and goats, and
that type of animal through all of these crops, so they're doing
all our cleaning, and naturally fertilizing as they go along."
Challenges and joys... Daugherty gets a lot of interest from
neighboring farmers who see how productive these methods are,
and want to join up, which presents its own set of challenges.
"The main challenge is just the lack of education," says
Daugherty. "Luckily, the follow through on the buying end hasn't
been so hard. Another challenge is the testing to prove that our
product is better on an alchemical structure in the States,
which we have been overcoming by biting the bullet and just
paying for the testing. But the main challenge is that the
economy is very stressed in Peru, and the health is very
stressed. Most of the people, although they are full of heart
energy--a very amazing people--they live in an environment where
there are no catalytic converters, purified water, air quality
monitoring, those types of things."
Within the challenges lie the joys, and the true reward, not
only personally, but socially. "One of our joys is to empower
these people to work through a system, and they come out on the
other side feeling empowered--that's whether we're here or not.
They now have a better quality product that has been brought to
market that has fair market value placed on it. It has all the
spec sheets, analysis, and clear projections. So they feel they
have a future involved in what they're doing," says Daugherty.
Local promotion... To spread the gospel of sustainable
agriculture to the cities, Daugherty's team presents periodic
conferences, through three certifying agencies and through two
educational organizations where Daugherty's partners are on the
board. "We have an 'All-Organic Day,'" enthuses Daugherty. "We
get organic catered food and organic drinks to a church or
whatever facility. We usually collect 50-100 people at a
time--and about 20% out of that stay online and start creating
the info loop. We definitely let the people realize we're not
from the States to be some big overbearing company, we're being
a conduit. Once we know that your criteria is fulfilled, and we
know that you are really in synch, then we are your financier.
We cash crop your product, and help you in all your phases, not
just relying on your end sales. We buy your boxes, your bags, we
finance the harvesting, we finance the processing. We finance it
pre-shipment, so it's a different type of buying than most
American companies who just buy based on what they receive."
Daugherty has run into zero resistance from other commercial
farmers in Peru. "They think we're crazy," he says
matter-of-factly. "We really follow through and the money is
there when we say, and the boxes are there. We keep following
through and pushing them for more information, which they like,
and they're very receptive. The skepticism tends to fade as we
intervene more and follow through." The word gets around the
various farms and villages: "How much did you get for your
corn?" "Oh, I cut mine down--I couldn't get anything." "Well, we
just got 38 cents a kilo."
Future expansion... "There are easily over a thousand new items
we will have over the next three years--new things that have
never been heard of before," claims Daugherty.
Currently Essential Living Foods is co-packing for five Whole
Foods Stores regions, through a New Jersey co-packer warehouse.
"He's been doing that since we started--one of my first
accounts," says Daugherty. ELF products can be found in such
brands as Soy-Delicious Ice Cream With Pecans, Campbell's soup
is buying ELF's hot peppers for their Spicy V8 Juice, and Whole
Foods Blue Corn Chips participates. Daugherty keeps on
networking, "There are a couple of larger companies we are
working with, so slowly, little by little."
What can interested conscious consumers do to support ELF's
efforts beyond buying organic products? "We're setting up a
tiered system of buy-packages for groups that you can invest in.
We're also going to be accepting donations for what we are
working on. Plus, people trying out these new products, sharing
with us their true heart-found responses--not just 'yes, that's
interesting, that's energetic'--but more what it can be used
for, helping us to figure out ways to get it into the mass
market's eye."
To augment ELF's regional outreach, Daugherty is supplying the
Casa De Milagros Orphanage in Peru with organic foods. The
orphanage is partly supported by actor Woody Harrelson, and rock
band, The Black Crowes. Subtle Energy Solutions and
Transformation Enzymes are also providing therapeutic products
for these children.
"ELF is one aspect of our company," says Daugherty. "We're also
creating a line of medicinals called Indigenous Medicinals. You
could call it 'Phyto-therapy from the rainforest.' All grown
sustainably."
GRAPHICS/LINKS:
http://www.subtleenergysolutions.com/newsletter-lostcrops.html
About Author :
Boyd is the webmaster of www.subtleenergysolutions.com and the
newsletter writer for that site. He enjoys a wide range of
experience both in the ways of the internet, alternative
medicine, environmental issues, and in freelance writing. An
active, professional drummer, Boyd performs in the Portland area
with several area blues and R&B bands.