21 Feb 2008 02:01:56 | Victoria M. Parham
One of the most challenging aspects of getting a virtual
business up and running is the pre-launch phase, which includes
lots of research and planning. Below are ten tips to help get
you up and running quickly:
Step 1. Choose the type of service or product you want to offer.
Step 2: Certify that you have adequate knowledge, skills,
ability, and industry experience.
Step 3: Lock down your business niche (your market) and
specialize in two to three core service or product offerings.
Step 4: Evaluate how much time and energy you have to commit to
getting your virtual business launched. Be honest!
Step 5: Identify who your clients are and how you will reach
them.
Step 6: Ask yourself the hard question: Is there a need for my
service(s) or product(s)? Use the following to make a true
assessment: a customer, or a prospective customer, has to have
three things: Need | Money | Authority | and all three must be
present or else you're just wasting your time.
•Need - Do they need it - that is, do they have a problem which
they recognize as needing to be fixed, for which your service or
product is a good possible solution?
•Money - Do they have money - if they do have the need, do they
have the budget under their control to spend on your service or
product?
•Authority - Do they have authority - that is, do they have the
organizational power to make the decision to buy your service or
product, and, this is separate from having the budget itself.
Step 7: Give serious thought and consideration to your budgetary
constraints, projected expenses, expected income and how long
you can "float" until your business is generating income on its
own; work on developing your online (virtual) presence; purchase
domain name(s).
Step 8: Develop a business plan, action plan or plan of action
and review it often to manage company growth.
Step 9: Get all legal and financial areas in order prior to
securing your first contract or client; examine your equipment,
software and virtual office space for maximum productivity.
Step 10: Market your service(s) or product(s) at every
opportunity; work on establishing yourself as an industry
expert; start your marketing efforts locally.
After launching your virtual business, consider joining one to
two professional organizations, they can be local and/or
virtual, doing so will give you the opportunity to network,
build camaraderie, self confidence, and a personal support
network.
About Author :
Victoria Parham is the president and chief technology officer
for VSSCyberOffice.com, a forerunner in the virtual support
services industry, an advocate of portable careers for trailing
spouses and family members. Its web-based Virtual Business
Owners Training Program(tm), the first Virtual Careers program
for Department of Defense ID Cardholders, is available and
accessible at military bases around the world.