The current "frenzy" over VoIP seems to focused mostly on BroadBand phones and their predicted replacement of landline phone calls as we know it.

But that"s just the obvious action on the surface.

VoIP technology is & can be much more than that. And company R&D is gearing up in unprecedented ways to prepare for that surprising leap in expectation.

Notice I said expectation.

Seems the old business model in Telco was that whatever the companies came up with is what the consumer would take.

The companies drove the market & what was in it...including any technology "advancements" and their application, distribution, etc.

Remember.....we had dial-up internet....then DSL, cable, & satellite access. Now WiFi & soon reliable WiMax deployment.

We had high cpm PSTN / POTS residential phone calls....then we had bundled local/LD.... then flat rate LD. Now Broadband phone (VoIP).

We had bulky analog cell phones then digital/PCS, text messaging, and now sleek video cellular.

But that is old world thinking.

The reason is 2 fold....

First....VoIP technology (note I didn"t say VoIP "phone") stands to afford unprecedented advancements and capabilities yet to be seen. The potential is boggling.

Second....the old business model was that whatever companies came up with consumers would accept. The companies drove what was available & came to market.

No more...now consumers are dictating to companies "we want this now come up with it".

That"s a drastic change in thinking that companies must now deal with. Those that do will be better positioned to capture what markets are created by consumer demand...vice the old approach of markets being created by what companies developed and released. And the foundation of this new consumer driven demand will likely be based on VoIP (and I believe wireless) technology.

That aside, I"d really like to see what you think of this shift in product development and market control to consumer "vision" vice company "idea" driven....fueled by the possibilities surrounding VoIP and wireless. We"ve seen....or soon will....a host of Gee Whiz break throughs & possibilities focused heavily on multi-media & data (both residential & business). What do you think the future holds?