19 Feb 2008 11:06:08 | Michael Nicholas
You may not realize this, but when you are in the early planning
stages of developing a product, the best thing you can do is
STOP and write the sales letter first!
"But wait a minute (you might be thinking)... this sounds
totally 'Bass Ackwards' doesn't it?" It sure does but it REALLY
works too...
And here's why ... When you envision a product, prewriting the
sales letter first allows you to place no limitations on it. You
can write more freely as the very things you describe are
actually helping you design and create your product's features
and benefits.
Now all of a sudden you have an extended blueprint that can add
many bells & whistles some of which will actually end up being
part of your final product.
You'll also find that much of your original inspiration will
also give you many great sales copy components that will also
end up in your sales letter too.
And, in this mode of no barrier mind-streaming, you'll
undoubtedly come up with more creative ideas than the
restrictive mind we use when analyzing possibilities.
Always use your higher logic to harness your creativity into a
final workable solution. But don't inhibit your creative process
when initially creating your products.
Instead try this...
Set out for a dream product state-of-mind that is full of
features that can be turned into benefits... What you're doing
in essence is conjuring up the most unlimited version of your
product. One that defies all confines at this stage. Write it
out as if this product was right there in front of you and can
performed every detail that you promise.
You are in effect reverse-engineering your product which is a
catalyst to making the product not only better, but also helps
it live up to the high expectations you design into it.
What you bring into reality is an out growth from using
unlimited creativity to logical harnessing of all ideas fused
into a finalized product.
Writing the sales letter first adds incredible inspiration into
your product ideas. This technique helps dictate new avenues of
creation and marketing that can add much leverage to a
successful product launch.
One sure fire way to get started using this technique is by
consulting a good source on sales copy writing.
Before you know it, your product will have wings to fly and a
killer sales letter to get it off the ground!
By Michael Nicholas (c)2005
About Author :
Michael Nicholas is the author of, Order Button Triggers. His
ground breaking sales copy book focuses on how to easily emulate
sales letters just like the pros by using triggers. Featuring
over 30 years of internet marketing experience combined, Michael
brought in top marketers to show how they do it. Now YOU can
too! Visit http://www.orderbuttontriggers.com/special-report.htm
