Is it possible to turn the unenviable task of suitcase packing into an easy, organized and chic endeavor? It is now. Pack Happy has a line of uniquely embroidered drawstring bags in a variety of colors and sizes tailored to fit specific garments, thus solving the "packing problem." Pack Happy travel bags are not travel accessories but travel necessities.

Created to help people "Travel Smart - Travel Happy TM," Pack Happy subscribes to a simple philosophy for proper packing - everything in the suitcase, from lingerie to belts, must be in its own customized bag. The company offers a variety of different bags designed for both women and men. The women's collection includes cute, fashionable travel carriers for lingerie, shoes, belts, nighties, handbags, jewelry - even a bag to carry the bridal trousseau. The men's line includes shoes, belts and cufflinks/stud sets. There are also unisex bags for laundry and sneakers.

"We were challenged to find an alternative packing solution to using plastic shopping bags - something that would organize our suitcases and be durable enough to withstand the wear and tear of travel," says, Lisa Levin-Cohen, co-founder of Pack Happy. "Necessity was definitely the mother of this invention."

Each bag compartmentalizes the suitcase to keep items in their proper place. Individualized shoe bags keep shoes from being scuffed and separate from clean clothes. Bags for belts keep buckles from being scratched, and the jewelry bag secures all valuables in one place. In addition, each style is embroidered with its own illustration and a humorous phrase that plays off its contents.

"You can't help but smile when packing your lingerie in the 'Unmentionables' bag, your laundry in 'The Great Unwashed' bag or your sneakers in a bag labeled, 'On The Run,'" says Caroline Packman, co-founder of Pack Happy. "We have changed the concept of packing and filled a niche--a line that is both functional and stylish."

Putting the "happy" into packing by streamlining the needs of today's travelers, Pack Happy bags even make it possible to survive a tight security check at any airport. What business traveler wouldn't welcome a product designed to make travel packing pleasurable and organized? Pack Happy bags also make perfect gifts for family, friends and business associates and can be customized with a company logo for the ultimate corporate gift.

Whether traveling for business or pleasure, weekend getaway or extended stay, the Pack Happy complete line of travel accessories has redefined the art of packing. www.packhappy.com; 877-PK-HAPPY