Follow Up On Your Visitors & Maximize Your Sales Copyright 2002 lessworkmoremoney.com By Armand Melanson You know the annoying popup windows that show up when you arrive or leave many websites? They offer a free subscription to a newsletter or a free eBook in return for your name & email. Those popups are responsible for up to 75% of the income generated by most web sellers. Let me explain how: Let's say you've got a site selling home security products. Even if you have targeted traffic & powerful marketing copy, you won't likely sell to more than 2 out of every 100 1st time visitors. That's a conversion rate of 2%. That means that 98% of your visitors did not buy - unless you do something about it, you will never hear from them again. Instead of letting them walk away forever, you offer them a subscription to a newsletter filled with helpful info on home security topics. You will likely capture the name & email address of 10%-20% of 1st time visitors this way. These 10%-20% of 1st time visitors are the most valuable source of income you will have because a good number of them will actually buy one or more of your products in the future. Once you have them on your e-mailing list, you will send out helpful emails at regular intervals. These emails will build trust between you & the prospects and give them a good feeling about who you are. They will personalize you & make buying easy because you have built the credibility that often prevents 1st time visitors from buying. Of course, you need to provide legitimate value in your newsletter. But you're an expert in home security, so you can probably bang off several helpful articles in a few hours. Over the course of the next few weeks, your newsletters will include subtle reminders about the great products you are selling & may even offer special discounts to subscribers only. It may take up to 7 contacts between you & your prospects before they buy. So let's do the math. Assuming you get 4000 unique visitors/month, your product sells for $30 and you convert 2% of your traffic:

NO NEWSLETTER 2% of 4000 visitors = 80 buyers 80 buyers x $30 = $2400 in sales ===>TOTAL SALES = $2400TOTAL SALES = $5100