19 Feb 2008 08:29:44 | Anita DeFrank
Many names are associated with events such as these. Craft
Fairs, Bazaars, Flea Markets and Swap Meets are a few names you
can find. Whatever the name…they all mean the same thing. They
allow you to meet new and interesting people (hopefully
customers), spend quality time with your family and more of
course most importantly make some extra cash. But, before you
debut your first table at one of these events, getting yourself
prepared is the first step. The following is a guideline you can
follow to help make sure you're ready.
1. First of course you'll want to find events that are held in
your area. This is about the easiest task of all. You're sure to
find them everywhere. Check you local newspaper, browse bulletin
boards, and watch for fliers.
2. Next, attend a few local events yourself. Take a look around
and view things from a customer's point of view. Which tables
caught your eye first and why? What sort of products/merchandise
is being carried? Most importantly, what's isn't there? Try to
visualize how you'd like your table to look.
3. Once you've found the event you'd like to attend, reserve
your table. Most events have an event manager. Find out who's in
charge and contact them. Pricing will vary from one event to the
next. Be sure to find out the average attendance to make sure
it's worth the money. Don't forget to ask questions such as the
availability of electricity (if needed), the size of your
"booth", anything forbidden?
4. Make sure you have enough inventory. Stock up on catalogs,
brochures and business cards. Make a list of all the supplies
you'll need. Are you going to have samples available? You can
download a printable checklist at
http://www.mommyshelperonline.com/event-checklist.zip
5. Decide what types of payments are going to be accepted. Are
you only accepting cash? Do you have the ability to accept
credit cards? Are you going to take checks? Does your bank
accept check from customers out of the area?
6. Make a lead box. Lead boxes can be a great way to gain a
mailing list, future or even repeat customers. One thing you can
do with you lead box is hold a contest. An easy way to make a
lead box is to take an ordinary cardboard box, cover it in
decorative contact paper and cut a slit in the top. Print out
entry forms with blanks for name, address, phone number and
email address. Of course if you offer catalog parties or home
parties, be sure to have a place asking if they're interested in
holding one.
7. Set up your display at home to get a feel of how it will look
at the event. By doing this you can take your time in arranging
and re-arranging your display so you'll be ready for the event.
The look and feel of your display has a large impact on your
sales.
8. Recruit family members. You can make your events more
family-friendly by assigning everyone a job. Spouses are great
for helping un-loading and loading your merchandise, setting up
and tearing down your display. Spouse also come in handy to
"watch your table" if you need to step away. Smaller children
can help bag/box up products that are sold, hand out business
cards and catalogs or even meet and greet customers. Don't
forget to bring along some fun things for children incase of the
dreaded boredom.
9. Put on a smile. Don't just sit behind your table looking
bored. Smile and greet visitors as they walk by or more
importantly "stop in". Ask them if they're enjoying the event,
how they're doing. Be friendly.
10. Have fun!
About Author :
Anita DeFrank is a busy work at home mom who specializes in
helping others become successful home business owners. Visit her
site MommysHelperOnline.com for more information how you can
too.